上海, 上海
上海仓石装饰设计有限公司
22°CC JAZZ CLUB
设计师结合品牌运营需求，从三种不同业态中提炼出三种最具代表性的形象，进行演变、重组，并结合大统一的基调，使动线结构相互分离又完美衔接，呈现出不同空间的巧妙过度的同时，打造兼具艺术感官、互动交流、自然体验的多元空间，并引领客人感受多重的娱乐内容。
以纯粹、直接、极具张力的设计手法，来调动人的潜在情绪，通过鲜明的空间环境塑造，深入挖掘人群特点、打造空间记忆点、建立情绪价值等一系列方法为品牌打造一个既满足当下年轻人的审美偏好，又契合当下娱乐经济消费结构的品牌新形象。
The designers, in line with brand operation requirements, distilled three representative images from three different business formats and combined them, maintaining a unified tone. This separation and integration of spatial elements create a diverse space that offers artistic sensations, interactive communication, and a natural experience, leading guests to experience multiple forms of entertainment.
The design's bold, direct, and highly dynamic approach engages people's emotions, creating a vivid spatial environment that delves into audience characteristics, establishes spatial memories, and builds emotional value for the brand.
“娱乐是人类发展的艺术，而空间承载着内容”在22°CC的设计中，设计师以消费者的视角对项目重新审视，意在将艺术与娱乐融入设计中，进行一次独特的文化融合。从入口进入狭长的走道，再缓慢的过渡到各个空间，以一种意想不到的方式，让人在游走的过程中体验截然不同的视角与情绪转换，正如陶渊明的《桃花源记》：初极狭，才通人。复行数十步，豁然开朗。
"Entertainment is the art of human development, and space carries the content." In 22°CC's design, the designers reconsidered the project from the consumer's perspective, aiming to infuse art and entertainment into the design for a unique cultural fusion. From the entrance through the long corridor to each space, the design provides visitors with different perspectives and emotional shifts, creating a distinct experience during their journey. As in the words of Tao Yuanming's "Peach Blossom Spring": "At first, it was very narrow, and only one person could pass through. After walking for dozens of steps, it suddenly opened up."
设计师结合品牌运营需求，从三种不同业态中提炼出三种最具代表性的形象，进行演变、重组，并结合大统一的基调，使动线结构相互分离又完美衔接，呈现出不同空间的巧妙过度的同时，打造兼具艺术感官、互动交流、自然体验的多元空间，并引领客人感受多重的娱乐内容。
以纯粹、直接、极具张力的设计手法，来调动人的潜在情绪，通过鲜明的空间环境塑造，深入挖掘人群特点、打造空间记忆点、建立情绪价值等一系列方法为品牌打造一个既满足当下年轻人的审美偏好，又契合当下娱乐经济消费结构的品牌新形象。
The designers, in line with brand operation requirements, distilled three representative images from three different business formats and combined them, maintaining a unified tone. This separation and integration of spatial elements create a diverse space that offers artistic sensations, interactive communication, and a natural experience, leading guests to experience multiple forms of entertainment.
The design's bold, direct, and highly dynamic approach engages people's emotions, creating a vivid spatial environment that delves into audience characteristics, establishes spatial memories, and builds emotional value for the brand.
“娱乐是人类发展的艺术，而空间承载着内容”在22°CC的设计中，设计师以消费者的视角对项目重新审视，意在将艺术与娱乐融入设计中，进行一次独特的文化融合。从入口进入狭长的走道，再缓慢的过渡到各个空间，以一种意想不到的方式，让人在游走的过程中体验截然不同的视角与情绪转换，正如陶渊明的《桃花源记》：初极狭，才通人。复行数十步，豁然开朗。
"Entertainment is the art of human development, and space carries the content." In 22°CC's design, the designers reconsidered the project from the consumer's perspective, aiming to infuse art and entertainment into the design for a unique cultural fusion. From the entrance through the long corridor to each space, the design provides visitors with different perspectives and emotional shifts, creating a distinct experience during their journey. As in the words of Tao Yuanming's "Peach Blossom Spring": "At first, it was very narrow, and only one person could pass through. After walking for dozens of steps, it suddenly opened up."